This study compares differences of film policy of creative cultural industries between Taiwan and South Korea from the perspective of culture order. Taiwan has a history of developing art movie and using movies as a cultural operation for social and political purpose. South Korea had a similar history; in contrast, South Korea adopts the Arm's Length Principle and successful defines film as a leading CCI to develop Hallyu (Korean Wave). This study uses document analysis and in-depth interviews of relevant professionals to explore why Taiwanese government fails to increase local film market share by exploring multi-definitions of CCI and the lack of Taiwanese shared sign system in local film. This study finds that film institutions of Taiwanese government may learn the Arm's Length Principle (ALP) and the process of nation branding from South Korea to improve their film market share.
Ying-Ying Chen, National United University, Taiwan
Stream: Mass Communication
This paper is part of the MediAsia2018 Conference Proceedings (View)
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