When an advertisement meets a network, it actually transfers the use of human weakness to its emergence. The support of technology for releasing of human weaknesses inevitably brings changes in normal habits of online advertisement. And the changes of the ecological environment of online advertisements leads to the vulgarization of it. Due to factors such as internet technology, the nature of the Internet, online advertising supervision and online advertising marketing models, the problems of online advertisements ecological environment has become a prominent social issue. This paper analyzes the performance of online advertisements habits and deeply explores its reasons caused by the ecological environment. There are external factors such as inadequate institutional constraints and lack of regulatory mechanisms, as well as the internal factors such as the weakness of online communication environment and the immaturity of online advertisements production teams. To govern the vulgarization habits of online advertisements, the systematic and three-dimensional system design should start from the aspects of legislation, regulation, communication mode and network technology.
Ying Tang, Chengdu University of Technology , China
Stream: Advertising, Marketing, & Public Relations
This paper is part of the MediAsia2018 Conference Proceedings (View)
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