This paper discusses the Malay moral values based on the concept of Budi and its application through the portrayal of selected characters in the Malaysian animated film "Putih" (2001). The method of analysis employs the academic study of Lim Kim Hui (2003a)'s Budi and its networks (akal, hati, bicara, bahasa/pekerti and daya) and it includes my attempt to argue the thought processes as well as actions of the characters which reflect the Malay cultural values originated from the concept of Budi. The Malay society gives importance to achieving as well as preserving harmony rather than personal gain, and Budi governs the rules concerning their relationship. The practice of Budi, which is often associated with positive values, can also be discussed from the negative aspect. The characters with the understanding of the Malay culture both practice and manipulate Budi to suit their roles as either the protagonist or antagonist in the animated film. The protagonist who stays true to the value of Budi practices it with moderation and is set to be an example of an ideal Malay individual. On the other hand, the opposing characters manipulate Budi in order to fulfill their evil schemes. Consequently, my paper attempts to argue that the concept of Budi is extremely significant in the Malay worldview through the analysis of the characters in the animated film "Putih".
Juaina Ahmad Fadzil, MARA University of Technology (UiTM), Malaysia
Sanghamitra Dalal, MARA University of Technology (UiTM), Malaysia
Paper Information Conference: MediAsia2018
Stream: Critical and Cultural Studies, Gender and Communication
Added on Friday, October 12th, 2018
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