Running Man, as one of Korean successful variety shows, never fails to advertise parts of Korean culture like food, K-Pop, cultural values, traditional games, history, even historical sites. With quite a huge amount of fans not only from South Korea but also from other countries as well, Running Man also occasionally encourages interactions between the hosts and their fans in some games, indirectly introducing Korean culture to all over the world, resulting in the increase of consumption on Korean culture's products. This reality show concept is, then, adapted into Indonesian variety show called Mission X. Quite different from Running Man, Mission X has its own ways in introducing Indonesia and its culture. This study aims to analyze the way Running Man and Mission X represent themselves as the platforms of advertising their local identities by applying Stuart Hall's representation and cultural identity theories. Drawing on data collected from the shows as the main texts and SNS as secondary texts, while data of fans' reactions are gathered by doing random interview online. This research, through comparative studies, intents to explain the similarities and differences of cultural representations shown on those shows. The findings show different aspects of local culture displayed by those variety shows caused different methods of representing them. While Running Man introducing different aspects and values of culture like food or history through games and certain themes, Mission X tends to introduce cultural aspects more through display of setting.
Nurul Laili Nadhifah, Universitas Brawijaya, Indonesia
Paper Information Conference: MediAsia2018
Stream: Critical and Cultural Studies, Gender and Communication
Added on Friday, July 27th, 2018
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