Media Literacy in Consumer Consumption and Television Monitoring Habits


It can be argued that media literacy emerged as a need for the individual who lives in a world where the media is rapidly consumed and surrounded by media messages. Media literacy aims to enable individuals to evaluate media awareness and media content from a critical point of view.The importance of media literacy is that the target is able to provide more control over the messages that are sent. The media literacy course was included in the curriculum in order to be able to create a conscious audience that follows the media, is sensitive to the surrounding environment, knows the country's problems, and can pass media messages through the intellectual screen. The aim of the media literacy course is to provide students with the necessary skills to critically review the structure of the media organization, to learn how it works, to truly delineate edited content, and to critically monitor the media, briefly asking the right questions about the media and finding the right answers. In this study, considering the television viewing habits of the students, it will be focused on the approach to the media, especially about television, how they evaluate the content, whether they have gained a critical perspective on the evaluation of the contents, and the media literacy course will be tried to determine the levels of awareness of the students. The data of the research will be obtained from the face-to-face survey technique and the sample selected from Selçuk University Communication Faculty students.

Author Information
Basak Solmaz, Selcuk University, Turkey
Hayriye Nur Görkemli, Selcuk University, Turkey

Paper Information
Conference: MediAsia2018
Stream: Media Disaster Coverage

This paper is part of the MediAsia2018 Conference Proceedings (View)
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Posted by James Alexander Gordon