This research aims to study the 1) perception on aesthetic experience 2) factors influencing aesthetic experience 3) trend of aesthetic experience and 4) guideline for management aesthetic experience in contemporary arts and cultural museum. The research was done as mix-methodology by using in-depth interview 5-6 sampling by qurator and the 8 -10 sampling by art and cultural museum viewer. The questionnaire of quantitative data collected from 400 sampling with Cluster Random Sampling in art and cultural museum about 12 organizations. Data were analyzed by Percentage, Mean, t-test, One-Way ANOVA, Multiple Regression Analysis and Factors analysis. The result shown that the factors influencing on aesthetic experience were (1) belief and trust on arts (2) sensation of human (3) implied from past aesthetic experience (4) consume arts for create admire of viewer. The trend of aesthetic experience management concluded in 4 component were (1) activities and aesthetic creation (2) role and function through social (3) management and administrative and (4) service and facilitating.
Kritchanat Santawee, Srinakharinwirot University, Thailand
Sammiti Sukbunjhong, Srinakharinwirot University, Thailand
Stream: Cultural Studies
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