This article aimed to study and compare the shifting Media age, to the online media, with the traditional media age in the terms of moral and ethical framework which once was written to control how traditional journalists work.The qualitative methodology, content analysis, was employed for conducting the research. The research revealed that in the traditional media age, the moral and ethical framework of the field of journalism was clearly written. The role of “Journalist” was qualified, certified, and guaranteed to do the work with some controls. Not everyone could join the journalism field. Thailand’s National Press Council has been the organization who in charge. But when the communication field has shift to the online, there is no boundary for anyone who would like to be the online citizen - journalists. People continue posting on social media without concerning for human right, respect, or even fact. Many dramatized news become more popular with the number of likes and shares. Since the journalist on online media need to work fast to compete with each other to be the “Agenda Setter”, the faster the information flow, the less of quality showed. However, there has been no any official moral and ethical framework to control the quality for newmedia journalism landscape yet. The suggestion found from this paper is to find the proper way to determine the moral framework for online media and social network in order to control and maintain the quality of online journalism as well.
Theethavat Janevatchararuk, Assumption University of Thailand, Thailand
Stream: Ethics - Ethics and Globalization
This paper is part of the ACERP2018 Conference Proceedings (View)
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