A community market is the unique resource of economic rotation in the local community and is still well-accepted by the consumers among the growth of very big and highly competitive department stores. The study of the community market at Chachoengsao Municipality Stadium was conducted. The objectives of this study were 1) to study the context of the community market held in the area of Chachoengsao Municipal Stadium, 2) to study the levels of money spent on merchandise circulating through the community market, 3) to prepare a database regarding the market's direct effects on the community’s economy, and 4) to study factors influencing the market's strengthening of the community. The research instruments were interviews with entrepreneurs/merchants and government officers. The data of income from merchandising was collected from the records of the Market Committee. The research subjects were 203 merchants at the community market in the area of Chachoengsao Municipal Stadium. The merchants consisted of permanent merchants and the agriculturalists selling organic agricultural products. The income from merchandising was 50 million baht per year; 40 million baht from permanent merchants of Community Enterprise Market, and 10 million baht from agriculturalists selling agricultural products. The selling point to make this community market very popular is the location in the community, convenient transportation, close to government offices, hospitals, and educational institutes. In addition, due to the good logistics, the consumers are satisfied with the fresh food and the price is reasonable, compared with the good quality.
Suchanat Pattanavongngam, Rajabhat Rajanagarindra University, Thailand
Stream: Environmental Sustainability & Human Consumption: Human and Life Sciences
This paper is part of the ECSEE2017 Conference Proceedings (View)
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