The objectives of this research were (1) to study development of an instructional model based on television creative presentation and (2) to study effects of learning focusing on creative television production project published through YouTube media. The populations of this experimental research were 31 students taking the Television Creative Presentation Course at Bansomdejchaopraya Rajabhat University in the 1st semester of the academic year 2014. The sample students were selected according to specific sampling techniques. The researcher chose a group of 10 students to participate in the innovative television project to be published through YouTube media as the experimental group of the study. The data was analyzed using descriptive statistics, mean, and analysis of variance in order to compare student achievements of the experimental group to the control group. The means of effects of student achievements gained from joining television production project published through YouTube media which was derived from the Television Creative Presentation Course indicated in the national qualifications framework for Bachelor of Communication Arts (Mass Communication), Bansomdejchaophaya Rajabhat University. In terms of developing an instructional model, the researcher applied the Uses and Gratification Theory with the students from experimental group. Therefore, the results were: 1) The developed instructional model based on television creative presentation enhanced chances to experimental students to practice according to the principles television production process (3Ps) focusing on creative entries to reach the audiences which were measured from the viewing of viewers on website YouTube and 2) effects of the student achievements from the experimental group were as followed: a) Ethics were good - very good at 4.6 average rating; b) Knowledge was good __ very good at 4.8 average rating; c) Cognitive Skills were good at 4.4 average rating. d) Responsibility and Interpersonal Skills were good-very good at 4.67 average rating; and e) Information technology and numerical analysis Skills were good __ very good at 4.5 average rating.
Sanpach Jiarananon, Bansomdejchaopraya Rajabhat University, Thailand
Stream: Digital technologies and communications
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