Rise of Media Technologies and Emergence of a New ‘Political’ Popular Culture in South Asia


The advent of media technologies changed the whole course of communication and its dissemination. The convergent global media brought a popular culture that provided a ‘third but common space’ to the people of different cultures. Of late, South Asia has been observed as the crucial region for the growth in media technology use with a direct effect on the audience in terms of creating a new ‘political’ popular culture. The popular culture in South Asia was observed in the socio-cultural change through adoption of cultural traits, fashion, language posed by television, films and music. Apparently, the increasing participation in media consumption and production has given a way to the change in political culture. This development is truly global in nature as it blurred the international boundaries in terms of audiences. As a result, we see a kind of ‘global public’ that not only participates in its own national political issues but also registers its voice in the matter of international politics. However, it is interesting to note that like ‘other’ culture, it is still in making and it is providing rather ‘pop-up’ effects, than being a real raison d'être of political change at large. For instance, Democratic movement in Myanmar; and the India Against Corruption Campaign. The present study will be an effort to read this new ‘political’ popular culture which is a result of the ferment in socio-political process brought by media technologies and its implications.

Author Information
Rachna Sharma, University of Delhi, India

Paper Information
Conference: MediAsia2015
Stream: Social Media and Communication Technology

This paper is part of the MediAsia2015 Conference Proceedings (View)
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Posted by James Alexander Gordon