Social Media has profoundly changed people's daily life experiences. Whether it is to collect information, consumer trading, and express their viewpoints, participate in activities or making friends all connected with social media. Social Media is also the future of global mainstream business opportunities, although the elderly is not the main users. During 2009-2010, media survey reveal that 88% of middle-aged (50-64 years old) using a network growth trends, and the elderly (over 65 years) with a growth rate of 100%. The trend of an aging population makes the older adults become a mainstream consumer market, but also have to face the inescapable media impact. The group of older adults into using social media is the target. The purpose of this research was to examine the relationship among social support, self-esteem and self-disclosure on social media. Three types of perceived social support, tangible, emotion, and information of social support, and amount, depth, honesty, valence and intentionality of self disclosure were also examined. A survey of 229 older adults aged over 45 years old and had use experiences of social media. The results show that older users with high social support are higher on self-esteem and self-disclosures, especially on the depth, honesty and intentionality. Social support was insignificantly related to amount and valence of self disclosure. Older users who score high on social support have the tendency to be heavy users of social media. Emotional and tangible support can significantly be predictors of older users’ self-esteem and self-disclosures on social media.
Shu-Yin Yu, Ming-Chuan University, Taiwan
Stream: Social Media and Communication Technology
This paper is part of the MediAsia2015 Conference Proceedings (View)
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