The purpose of this research project is to study the behavior, attitude and satisfaction of the respondents with respect to news and information distributed through the social media of Mahidol University International College among high school students in Bangkok. Data was collected from a total of 429 sets of 6 schools whose high students apply for admission at MUIC: Thewphaingarm School, Potisarnpittayakorn School, Assumption school, Bangkok Christian College, and Matthayom Watnairong School in Bangkok area. The results of this study as a guide in developing policies for the use of social media in the schools’ official communications and also to improve online media in the future. The results showed that the respondents used social media via mobile devices at their homes, spending an average of 3-4 hours per day, usually at night time, using Facebook and Line applications, preferring to use short text messages with pictures and video clips. The respondents’ attitude in preferring the use of social media are: up-to-date and fast sending / receiving of messages; and easy to get information anytime, anywhere; and cost- and time-saving when traveling. The respondents expressed satisfaction for getting basic information and update on MUIC’s admission procedures, course offerings, student activities, student clubs, and overview of college presentations.
Nutthaboon Pornrattanacharoen, Mahidol University International College, Thailand
Stream: Challenges of new technologies
This paper is part of the ACE2015 Conference Proceedings (View)
View / Download the full paper in a new tab/window
Comments & FeedbackPlace a comment using your LinkedIn profile
Share this Research