The Role of Community-Based Media in Strengthening and Promoting Community Identity: A Case Study in the Thai Public Sphere

Abstract

This paper analyses the role of community-based media in the Riverside community, an old and scenic location in Chanthaburi, Eastern Thailand. After being razed by conflagration and flood, the community has been regenerated by promoting itself as a cultural tourism destination. This community has started to produce its own media, and to use a wide range of media to promote itself to the nation. Exploring the role of locally produced community media will reinforce the idea that community media has provided much more effective communication channels for the local people. This study aims to reconceptualise Habermas’s (1989) concept of the single public sphere which represents the dominant mass media. While the mainstream media acts decisively in dealing with issues relating to subordinating groups in every part of the world, community-based media is already deeply implicated in representing the multiple public spheres, which is more preferable in a community environment. By using ethnographic action research as a methodology, this research is strengthened through a rich understanding of the community based on its concentration on planning, doing, observing and reflecting.



Author Information
Pisapat Youkongpun, Griffith University, Australia

Paper Information
Conference: MediAsia2015
Stream: Mass Communication

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