Impact of Motivation on Job Performance in Nigeria Broadcast Industry


This study was carried out to know the impact of motivation on job performance in a broadcast organization. The scope does not go beyond metropolis. Public and private broadcast media (OGBC and Rockcity F.M). The study highlights the design of the study, subjects, sample, measuring instrument and the procedure followed in establishing the impact motivation on job performance. Questionnaire survey method was used in calculating the data. The subjects employees of two selected media organizations, (OGBC and Rockcity F.M) (one private and one public) in Abeokuta metropolis comprising of 126 males and 84 females. The research hypothesis were tested using one way analysis of variance (ANOVA) and independent Test. One of the hypothesis tested was significant and confirmed by the test performed on it while other two were not. At less than 0.005 of significant, there was a positive relationship between motivation and job performance while the same positive relationship exist between marital status, job title and job performance. All these were significant at less than 0.005 level of significant based on the result of this study, it tends to suggest that monetary incentives has a great impact on the job performance of Nigeria employees in Broadcast Media Organizations. It was recommended that managers and administrations of the Nigerians media industry should apply appropriate incentives as motivation to enhance the job performance of their staff for

Author Information
Adeosun H. Shola, Moshood Abiola Polytechnic, Nigeria
Amos Z. Kolawole, Moshood Abiola Polytechnic, Nigeria
Aninkan D. Segun, Moshood Abiola Polytechnic, Nigeria

Paper Information
Conference: EuroMedia2015
Stream: Media Management and Economics

This paper is part of the EuroMedia2015 Conference Proceedings (View)
Full Paper
View / Download the full paper in a new tab/window

Comments & Feedback

Place a comment using your LinkedIn profile


Share on activity feed

Powered by WP LinkPress

Share this Research

Posted by James Alexander Gordon