The Role of Ethical Principles in New Media: A Case of Pouring New Wine into Old Wine Skin?


Ethics is a branch of philosophy that deals with the issues of right and wrong actions. Beyond the issue of right or wrong actions, ethics deals with the skills human persons may need to acquire in order to tackle different dilemmas in everyday life. One area knowledge of skills to handle dilemmas is very important in is the area of media ethics. Traditional media have come a long way and by implication have defined its ethical principles clearly to an extent. These principles define certain concepts such as who is a journalist? What are the principles that should guide journalists in the performance of their duties? Who are gate-keepers in journalism? How should gate-keepers make sure that the principles of media ethics are kept intact? The emergence of new media have revolutionized and redefined media practice in such a way that the concepts of truth, right, good, bad, and other principles are no longer clear to some extent, thus bringing a lot of questions on the principles of ethics that should be applied to new media. This paper will seek to establish whether the principles of media ethics as applied to traditional media can still be applied to new media in other words do we have a case of putting new wine in old wine skin or do we need a new set of ethical principles for new media?

Author Information
Ngozi Okpara, Pan-Atlantic University, Nigeria

Paper Information
Conference: ECERP2015
Stream: Ethics - Comparative Ethics

This paper is part of the ECERP2015 Conference Proceedings (View)
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Posted by James Alexander Gordon