Social Media as a Game Changer in the 2014 Indian Parliamentary Election: A Study of the Indian Diaspora Society in Canada and Oman


India is the seventh largest democracy of the world. Legislature, Executive, Judiciary and Press are its four pillars. So, media and politics have been cheek by jowl from many decades. Since Britishers till now, media is playing its significant role. Its role becomes more powerful with the advent of social media, because people got a platform to express themselves. 2009 election was different from 2014 Parliamentary Election. Earlier election campaigns were limited to rallies, public meetings, door to door canvassing, newspapers, magazines, radio and televisions.2014 Parliamentary Election has become a milestone in the history of Indian Election. For the first time Bharatiya Janta Party, Aam Adami Party and many other political parties utilized Facebook, twitter, Websites, E-mail, SMS, Mobile Phones, Internet Banners, and Online Advertising as major tools of communication to reach to maximum publics. This study aims to evaluate the efficaciousness of Social Media as a game changer in Indian Parliamentary Election 2014. The study will also try to explore mindset of Indian diaspora society in Canada and Oman. Why and how they got involved in this election and they influenced the result of elections. Because of Social Media, particular election campaign strategies followed by politician had given a new flank to the Indian politics. The study would show how Indian and Non-resident Indian (NRI) took this Parliamentary Election and change their decision in favor of good governance rather than choosing hackneyed issues like secularism and so on.

Author Information
Sangeeta Tripathi, College of Applied Sciences, Oman

Paper Information
Conference: EuroMedia2015
Stream: Social Media and Communication Technology

This paper is part of the EuroMedia2015 Conference Proceedings (View)
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Posted by James Alexander Gordon