This paper, based on the analysis of the Sino-Japanese cultural trade situation applies the gravity model into the field of cultural trade, from the point of view of the empirical analysis to study the impact of cultural trade factors, to identify appropriate measures to promote the further development of cultural trade. Studies have shown that although relatively rapid growth of the Chinese culture and trade volume, from the view of China's exports to Japan, the cultural trade situation of Chinese-Japanese can be described as extremely severe. And the Sino-Japanese cultural creative product similarity index is relatively high, which is illustrate the trade relation of creative products between the two countries is competitive. Through empirical analysis found that the trading partners GDP, population and cultural distance have a significant impact on China's cultural trade. From this point of view, there is great potential for the development of cultural trade between China and Japan, and put forward corresponding policy recommendations.
Wenjie Zou, Military Economics Academy, China
Qihua Wang, Military Economics Academy, China
Stream: Globalization and Internationalization
This paper is part of the ACSS2015 Conference Proceedings (View)
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