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Raweewan Sap-in, Thammasat University, ThailandAbstract
Early childhood (0–2 years) is a critical developmental period requiring media design aligned with cognitive, emotional, and sensory growth. Quality media production for this age group demands developmental knowledge as a foundational core of the creative process. This practice-based study examines how structured creative training can strengthen this capacity among emerging media creators, using cloth book development as both pedagogical framework and site of media production inquiry. This study employed a practice-based research approach to examine how a structured capacity-building process supports emerging media creators in developing developmentally appropriate media for children aged 0–2. Ten creative teams comprising 20 emerging creators, selected through a national open call across Thailand, participated in intensive workshops and expert mentorship, culminating in a structured pitching process. One winning team advanced to full-scale production, undertaking multiple rounds of prototype testing and refinement through consultation with a multidisciplinary panel of early childhood specialists. Findings indicate a substantive shift in creative decision-making—from content-driven production toward developmentally informed design. Narrative complexity was reduced in favor of high-contrast imagery, intentional tactile elements, and simplified interaction sequencing. The production process incorporated audience testing with target families, introducing emerging creators to evaluating audience response as an integral component of responsible media production. The study demonstrates that embedding developmental knowledge within iterative creative training can generate a transferable capacity-building model for responsible early childhood media production in the creative media ecosystems of emerging producers.
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Conference: PCAH2026Stream: Arts - Media Arts Practices: Television
This paper is part of the PCAH2026 Conference Proceedings (View)
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