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Mutjarin Ittiphong, Silpakorn University, ThailandAbstract
This research aims to study and analyze approaches for transforming cultural capital from “Likay” performing arts into creative commercial products to enhance the grassroots economy and develop a City Learning Ecology that supports lifelong learning for all ages. Using Ang Thong Province—the “Likay Capital of Thailand”—as a case study, the study employs a Mixed Methods Research design, primarily focusing on Qualitative Research and Participatory Action Research (PAR). The findings reveal that the most effective concept for creating cultural-based products is the development of “Likay Models.” These consist of five designs of toys and souvenirs that deconstruct and redesign the diverse identities and intricate costumes of Likay characters to communicate cultural values to the younger generation. Economic valuation indicates that these products generate significant circulating income, with a Return on Investment (ROI) as high as 5.66. Key findings suggest that the success of creative cultural products relies on a robust City Learning Ecology. This mechanism integrates a network of master artists and three generations of Likay performers (children, youth, and elders) with entrepreneurs and stakeholders. Such synergy ensures the systematic transmission of traditional wisdom alongside innovation. This approach not only addresses management challenges within small-scale cultural businesses but also fosters local identity pride and promotes the global sustainability of Likay performing arts through creative economy mechanisms.
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Conference: PCAH2026Stream: Arts - Other Arts
This paper is part of the PCAH2026 Conference Proceedings (View)
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