Strengthening Grassroots Batik Production Through Participatory Value Chain Management in Southern Thailand

Mintrasak, Ninusra; Arelear, Putra; Iadtrong, Sawanya

Strengthening Grassroots Batik Production Through Participatory Value Chain Management in Southern Thailand

James Alexander Gordon on 21st January 2026

Author Information

Ninusra Mintrasak, Yala Rajabhat University, Thailand
Putra Arelear, Yala Rajbhat University, Thailand
Sawanya Iadtrong, Yala Rajbhat University, Thailand

Abstract

The batik industry in Southern Thailand faces ongoing challenges related to sustainability, market access, and the long-term viability of traditional craft-based livelihoods. Addressing these challenges requires governance approaches that move beyond conventional top-down interventions. This study explores the role of collaborative value chain management in strengthening the competitiveness and economic resilience of grassroots batik producers, while simultaneously converting cultural heritage into measurable economic value. The research is based on an academic service initiative led by Yala Rajabhat University and applies a combination of Participatory Action Research and quantitative household-level analysis involving 26 households of batik artisans, community enterprises, and women’s groups. Project activities were designed to engage actors across the entire value chain and included collective raw material management, digital market development, creative product and packaging innovation, supply network strengthening, and integration with community-based cultural tourism. The results indicate clear economic gains: production costs decreased by approximately 3 percent, while total monthly household income increased from 509,750 THB to 521,400 THB, representing a 3.65 percent rise. In addition, the initiative supported the development of new product prototypes, facilitated the creation of 20 fashion designs selected from 95 national teams, and expanded market access through the digital platform www.popsotik.com. Overall, the findings highlight the potential of community-driven value chain governance as a practical and adaptable model for inclusive and culturally grounded economic development in vulnerable regions.