Digital Beauty Filters, Hyperreal Identity, and Life Satisfaction Across Generations

Author Information

Devi Purnamasari, Dian Nuswantoro University, Indonesia
Puri Kusuma Dwi Putri, Dian Nuswantoro University, Indonesia
Zahrotul Umami, Dian Nuswantoro University, Indonesia
Aprilia Maharani, Dian Nuswantoro University, Indonesia

Abstract

The use of digital beauty filters on social media platforms has shaped how individuals present themselves online. These filters not only enhance perceived appearance but also affect self-perception, body image, and psychological satisfaction, making them influential tools for identity construction. This study investigates how digital beauty filter use, body dissatisfaction, hyperreal identity, and life satisfaction interact across Generation Z and Generation Y. We found that generational context drives key differences: in Generation Z, beauty filter use and hyperreal identity do not significantly impact life satisfaction, whereas in Generation Y, body dissatisfaction is a critical determinant of life satisfaction. These results highlight the main argument: generational experiences with digital media crucially shape self-identity and life satisfaction. Applying Cognitive Dissonance Theory, the study shows that discrepancies between the actual self and digitally altered representations can cause psychological tension that impacts well-being. The cumulative evidence demonstrates the need for digital literacy and critical awareness to reduce the harmful impacts of idealized beauty on social media.

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