Communication Intervention: From Civil Society Diplomacy to Sustainable Business Growth



Author Information

Heni Indrayani, Universitas Dian Nuswantoro, Indonesia
Candra Yudha Satriya, Universitas Dian Nuswantoro, Indonesia
Nadia Itona Siregar, Universitas Dian Nuswantoro, Indonesia
Nico Aditia, Ministry of Finance, Indonesia
Ibrahim Harriadi, Ministry of Finance, Indonesia
Fitri Susanti, Ministry of Finance, Indonesia

Abstract

This paper explores various forms of communication intervention employed by corporations and government institutions to address strategic issues and foster constructive relationships with the public and key stakeholders. The interventions include civil society diplomacy, which highlights the active role of digital communities in influencing public discourse and institutional reputation; event-based approaches aimed at education and engagement; normative approaches rooted in institutional governance and formal procedures; and Corporate Social Responsibility (CSR) strategies as structured expressions of social commitment. This study employs a qualitative research methodology utilising a case study technique to examine the activities of organisations like BCA, PT Pupuk Indonesia, PT Samudera Indonesia, Telkomsel, Djarum Foundation, and Kitabisa. The results of these interventions (societal impact, investment flows, and sustainable business growth) are analysed to comprehend how communication methods enhance organisational performance. The results show that strategic communication is not only a way to deal with crises, but also an important way to promote long-term social and economic sustainability.


Paper Information

Conference: KAMC2025
Stream: Communication

This paper is part of the KAMC2025 Conference Proceedings (View)
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To cite this article:
Indrayani H., Satriya C., Siregar N., Aditia N., Harriadi I., & Susanti F. (2026) Communication Intervention: From Civil Society Diplomacy to Sustainable Business Growth ISSN: 2436-0503 – The Kyoto Conference on Arts, Media & Culture 2025: Official Conference Proceedings (pp. 211-221) https://doi.org/10.22492/issn.2436-0503.2025.19
To link to this article: https://doi.org/10.22492/issn.2436-0503.2025.19


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Posted by James Alexander Gordon