Purpose of the research is to identify the relationship between the internal image of the organization and commitment of employees. Hypotheses of the study: 1) there is a relationship between the internal image of the organization and organizational commitment of employees; 2) affective component of organizational loyalty is mostly associated with the components of the internal image; 3) the activities and characteristics of the company mediate the relationship between internal image and employees' commitment. Sample. We investigated three Russian organizations (198 respondents): the company "A"(Lipetsk, 98 people); the company "B", (Voronezh, 47 people), and the company “C”, (Voronezh, 53 people). Methods: 1) to study the internal image of the organization, we used the scale, developed by Shagzhina; 2) to study the organizational commitment of the employees, we used the questionnaire "The scale of organizational commitment" by Meyer and Allen. Results. The hypothesis about the relationship between internal image and commitment of employee was confirmed, but some specific features of this relationship were identified: 1. Some relationships are universal and are manifested in various organizations, namely, the connection between the scales of internal image "The ability and appeal for self-actualization and development", "Social security", and the affective component of organizational commitment; 2. The are also some links which appear only in a certain type of companies. We can conclude that the interrelationship between internal image and organizational commitment of employees may be mediated by intra-organizational factors. The results can be used in organizational consulting and organizational culture developing.
Natalia Antonova, National Research University Higher School of Economics, Russia
Stream: Industrial Organization and Organization Theory
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