A Study on Behavior Intention to Use Live Streaming Video Platform Based on Tam Model

Abstract

Due to the high penetration of internet and well-developed technology in current Taiwan, it’s enough to provide greater bandwidth and faster network. It makes users use the internet easier and save time. Some application platforms in use on computer or entertainment device is necessary of enough bandwidth and live streaming video platform is one of them. It mainly presents in a way to broadcast the scene of user’s game screen or user performing video and allows viewers discuss with the user. In addition to use on the PC, it is now available on the PlayStation 4 and Xbox One. The number of users has rapidly increased in recent years. Previous studies tend to focus on video-sharing website such as YouTube or Youku. There is few researches for a live streaming video platform. Therefore, this study attempts to explore user behavior intention on live streaming video platform by questionnaire method. It is based on Technology Acceptance Model (TAM) which is proposed by Davis (1989) to establish a research framework model. The research expects to collect the sample from game and sport discussion platforms which gather many users .The result will provide new understanding of user’s intention to use live streaming video platform and make researchers for further research in this field in the future.



Author Information
Chao-Hsiang Yang, National Chung Hsing University, Taiwan
Chien-Ta Bruce Ho, National Chung Hsing University, Taiwan

Paper Information
Conference: ACP2015
Stream: Linguistics

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