An Analysis on the Differences in Visitor Behaviors between Traditional and Digital Exhibitions Taking Kaohsiung Museum of Shadow

Abstract

In recent years, the evolution of new technologies has affected the relationship between visitors and exhibitions. Therefore, this study attempts to investigate the differences in visitor behaviors and experience behaviors under different exhibition patterns in Kaohsiung Museum of Shadow Puppet. Firstly, this study investigated and analyzed the existing exhibition planning and patterns, further used non-participant observation to perform observations, recorded visitors’ visitor behaviors and experience behaviors, and compared the differences in visitor behaviors between traditional and digital exhibitions. The results showed that: (1) in terms of exhibition pattern, traditional exhibitions (48%) were outnumbered by digital exhibitions (52%). According to the proportion, digitalization and interactivity have been widely applied to Cultural Hall of Shadow Puppetry Museum; (2) the attracting power and holding power of digital exhibitions were higher. In terms of experience behavior, appearance, touch operation, photo taking, discussion, and level of participation of digital exhibitions were higher than those of traditional exhibitions. Therefore, the level of participation of experience behavior for exhibitions with higher attracting power and holding power is higher. Finally, according to the research results, this study proposed suggestions on visitor-oriented exhibition design for Kaohsiung Museum of Shadow Puppet, in order to make a contribution to the promotion of traditional arts and sustainable heritage.

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Author Information
Chiao-Yun Chen, National Yunlin University of Science and Technology, Taiwan
Li-Shu Lu, National Yunlin University of Science and Technology, Taiwan

• Category: Arts - Media Arts Practices: Television, Multimedia, Digital, Online and Other New Media

Posted by James Alexander Gordon

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