Analysis of Recreation Satisfaction, Motivation, and Consumer Behavior at the 99-Peaks Forest Trail to Pursue Sustainable Forest Management in Taiwan

Abstract

Sustainable national forest management is a day-to-day business as well as long term process in Taiwan. There are eight forest districts in Taiwan and they have common management problems to encounter huge demand in forest recreation from the surrounding communities. The Nantou Forest District has made more than 20 forest trails for general public in the past 10 years. Recreation satisfaction and the associated management problems on 14 trails were examined by a five-professor team in the past one year. The working method consists of counting trail visitors, interview with community leaders and trail visitors, and questionnaire were collected on a trail-by- trail basis. The SPSS has been implemented for statistical analysis and results were obtained to solve forest management problems encountered in all 14 trails, especially, the famous 99-Peaks Forest Trail. The t-test and ANOVA were used for verified recreation satisfaction, motivation, and consumer behavior. The obtained results indicate recreation satisfaction is in the high level and management prescriptions have been implemented properly to make forest trails safe and attractive to the general public in the mean time sustainable forest management can be pursued as well.



Author Information
Lien Keng Chuang, Taiwan Shoufu University, Taiwan
Yu-Ming Wang, Taiwan Shoufu University, Taiwan
Horng-Jer Shieh, Taiwan Shoufu University, Taiwan

Paper Information
Conference: ACSS2015
Stream: Natural

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