Tourism development involves examining and designing a supply network so that tourism value can be delivered to the tourists. Creative tourism supply has special characteristics compared to other types of tourism in terms of key resources, processes, and deliverable. It is more likely that experiential perspectives play an important role in designing its supply infrastructure and network in field of service operations. This paper illustrates how an analysis of experiences can be linked to the design of supply infrastructure and network, particularly in creative tourism context, by examining which service agents have an association with the degree of creative tourism experiences tourists receive from their travel.
Wuttigrai Ngamsirijit, National Institute of Development Administration, Thailand
Stream: Business Administration and Business Economics
This paper is part of the ACBPP2014 Conference Proceedings (View)
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