Besides the reduction of green house gases emission from industrial, transportation and commercial sectors; household sector also plays an important part in mitigating global warming. This study base on the theory of planned behavior (TPB) and introduced perceived benefit or cost as an independent variable additionally to develop the model of Efficiency action toward Climate Change (ECC model). This study conducted structural equation modeling, and found that the strategy of promoting energy-efficient appliances should emphasize on global warming with the concept of perceived benefit or cost to the household sector. This study suggested to the industrial sector should provide the energy consumption information of all their appliances to the public, it could raise the intention of household sector to purchase energy-efficient appliances even energy-efficient appliances were more expensive than traditional ones.
Shis-Ping Lin, National University of Kaohsiung, Taiwan
Stream: Qualitative/Quantitative Research in any other area of Psychology
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