University Branding and Rural Tourism through the Interactive Information Kiosk System


This paper discusses the use of Interactive Information Kiosk System on the development of university-based location in order to enhance tourism for the rural city in Taiwan. The Interactive Information Kiosk System is a touch screen technology relatively new for universities in Taiwan, particularly in remote areas. Further, the Interactive Information Kiosk System is suggested as an effective mechanism in providing update information and drawing attention to users. Place branding and subsequent image-building to a destination tend to be created by means of the Interactive Information Kiosk System. The university may create branding by employing this proposed system. Apart from serving as enhancement in giving out current information to staff and students of the university, the proposed system may attract visitors because of an interactive approach through its touch screen interface. In addition, the Interactive Information Kiosk System may have the potential to strengthen the tourism destination brand for the studied university.

Author Information
Tzu-Ching Lin, Da-Yeh University, Taiwan
Nuntasaree Sukato, Dhurakij Pundit University, Thailand

Paper Information
Conference: ACBPP2014
Stream: Business Administration and Business Economics

This paper is part of the ACBPP2014 Conference Proceedings (View)
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Posted by James Alexander Gordon