Moving Toward a Better Business Model for the Millenial Generation Abstract By Dr. Koushik Ghosh, Professor, Economics, Central Washington University, and Dr. Dipankar Purkayastha, a Professor, Economics, California State University, Fullerton Recent literature, which focuses on the millennial generation, finds that their attitudes towards the banking industry make it number one on a list of industries likely to experience severe disruption in its business model in the future. The Brookings’ papers on 21st Century Capitalism, carefully examines the culture and values of a generation that, because of its size and its unique experience, is likely to dominate American culture for years to come. This present analysis builds on these findings from Brookings, to explore the importance of ideology in the policy-making circles, and how the recent financial meltdown attests to the serious consequences, dislocations and expensive disruptions that occur when ideologies dominate economic policy making. The paper also explores how one may rescue discourse from ideological imprisonment and thus move society toward a solution- focused policy environment based on ethical objectivity, and thus help in the building of the business models, which the millenial generation can trust.
Koushik Ghosh, Central Washington University, United States
Dipankar Purkayastha, California State University Fullerton, U.S.A.
Stream: Ethics and Globalization
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