The Reproduction of the Image of Traditional Turkish Womens Role in Commercial Television ( A Study on the Expectations of the National Television Channels Imposed Upon Female Workers)


The national television channels strengthen the current perception about Turkish women. Gender discrimination can be observed when the presenters of a variety of television programs are examined on the basis of gender. When programs are examined in detail, it is notable that women are generally hired to present programs based on magazine press such as dating games and cooking programs while men present programs on more serious issues such as discussion programs and quiz shows. It is considered that the reasons for the discrimination attitude towards women stem from the general perception about women in Turkey. The television channels employ female presenters for some certain programs, aiming to increase the ratings. This situation reproduces and reinforces the current perception about the women and their traditional position in Turkish society. In this study, the presenters of all genres of programs on Show TV, ATV, Star TV, Fox TV, Kanal D, Samanyolu TV, Kanal 7, NTV, Haber T�rk, CNN T�rk ve TRT 1 with the highest ratings among the other channels will be investigated on the basis of gender. Moreover, the study will scrutinize what kind of image of feminity the channels try to represent, by analysing the characteristics of the women. In summary, the study will try to explain the reasons for preferring female labour in media. The necessary information will be collected by analysing the given TV channels between 12-25 May.

Author Information
Cansu Alacam, University of Hitit, Turkey
Hulya Akkas, University of Hitit, Turkey
Onur Dursun, University of Hitit, Turkey

Paper Information
Conference: EuroMedia2014
Stream: Critical and Cultural Studies

This paper is part of the EuroMedia2014 Conference Proceedings (View)
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Posted by James Alexander Gordon