Evaluation of Consumers Awareness on Importance of Reading Food Labling in the Kumasi Metropolis (Ghana)


Many diseases are diet related and can be managed or prevented by eating the right food. To change eating patterns, sufficient information is needed at the point of purchase to serve as the most immediate and direct source of information which should guide the consumer. But how many people read food labels and check nutritional facts to see whether they can conveniently eat without any health problems? Poor diet have been found as a risk factor for chronic diseases and High calorie values of packaged or processed foods require the consumers� attention to track the amount of nutrient intake. This make reading of food labels very important. This research work assessed consumers� level of awareness on the importance of reading food labels. 400 respondents were selected purposively to assess their level of awareness in reading food labels, 50 respondents were observed on buying behaviour in selected shops. It was found out that all, 100% respondents has appreciable knowledge on food labels. 95% indicated they check food labels before purchasing. 85% and 75% check list of ingredients and expiry date respectfully. The results indicated that people are getting more informed and health conscious, however, forgetfulness, negligence and time constraints according to the respondents were the barriers to reading food labels. The researchers� recommended that future study on behaviour of people towards reading of food labels in other parts of the country should be conducted. Also constant consumer awareness campaign, educational forums and programs be organized to help people overcome these barriers.

Author Information
V. Commey, Sunyani Polytechnic, Ghana
Monica Frimpong, Sunyani Polytechnic, Ghana

Paper Information
Conference: ECP2014
Stream: Qualitative/Quantitative Research in any other area of Psychology

This paper is part of the ECP2014 Conference Proceedings (View)
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Posted by James Alexander Gordon