The media provide distorted representation of women and minorities and exposure to these distorted images can have a negative effect on users’ perception (Yi Mou &Wei Peng, 2009). Albert Bandura “Bobo” doll study and further social learning theory explained that human behaviors are modeling behaviors and mainly result of observing and replicating. George Gerbner’s cultivation theory is also in favor of media and culture interacts and media cultivate, In Pakistan the Christian and Hindus greatly suffer discrimination and oppression at society level (Yousaf, 2006). The representation of minority as others is central in this research; this project is largely concerned with minorities’ stereotype depiction and portraiture of minorities in feature films of Pakistan. This research is designed to explore the reasons behind the discrimination with minorities i.e.; Hindu, Christian, Sikh. The purpose of research to explore the reasons to which minorities’ discrimination is growing within different sectors of the society. A content analysis approach is adopted to analyze the data, the stereotype roles as part of master narrative in films produced in Pakistan for the purpose of entertainment. The feature films produced from 1979-1988 eras will part of the study. Hence this period deliberately imposed new laws; regulation for the production of feature films as Christian, Hindus is greatly represented as schedule cast. Finding suggests that ‘Negative approach for minorities in our mind and the portrayal of such thinking via Pakistani films is one of the major factors of disgrace of minorities i.e.; Hindu, Christian, Sikh.
Bilal Khlaid, Assistant Professor, National College of Arts, Lahore
Abdul Fatah Daudpoto, Visiting Faculty, University of Sindh, Jamshoro
Stream: Film Direction and Production
This paper is part of the EuroFilm2014 Conference Proceedings (View)
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