Category: Sports, Media & Globalisation


Understanding How Experiential Media Are Utilized in the Making of ‘Russia 2018’ and the Upcoming ‘Qatar 2022’ FIFA World Cup

In this qualitative study, we examine how and to what extent Experiential Media (EM) are utilized in pre-game EM contents produced by Russia Today (RT) in the buildup to ‘Russia 2018’ (21st FIFA World Cup, 14 June – 15 July, 2018) hosted by Russia, versus pre-games EM contents produced by the Road To 2022, in