Category: Social Aspects of Mobile Technology


A Cross-Cultural Study on the Value Structure of Mobile Internet Usage: Comparison between Indonesia and Thailand

The aim of this paper is to identify the differences in value structures ​​ of mobile Internet usage between Thailand and Indonesia. Data obtained from a survey in 2013 and analyse by using a multiple regression. The results of this study indicate that functional value, emotional value, social value, and the monetary value can simultaneously


Adoption of Thai Rubber Smallholders’ Household on the Use of ICT: A Case of Southern Thailand

Rubber is one of them which create high economic values for Thailand apart from rice. Under the uncertain socio-economic and environment situation, rubber smallholders’ household confronts with many obstacles such as rubber price and climate variation. The rubber smallholder is intensively supported by the government, in forms of technology and production inputs such as seedlings,