Category: Design and Local Industries


Sustainability, Aesthetics, and Value Proposals and Practices of Colombian Slow Fashion Brands

The Slow Fashion model emerged as a sustainable approach in the fashion industry through characteristics like localism, equity, authenticity, exclusivity, and functionality. The objective of this study was to identify proposals, and practices of Colombian brands, in terms of brand identity, aesthetics and timelessness, sustainability, and communication strategies. For this purpose, we chose a qualitative