Category: Business – L – Industrial Organization


A Business Model of Low Cost Carrier in Indonesia (The Influence of Perceived Advertising Spending and Price Deals on Brand)

This research aims to analyze the influence of the elements of marketing communication mix, especially the influence of advertising as seen from the perspective of the consumer (perceive advertising spending) and price deals on brand equity. Measurements were taken from the research variables by determining how much the relationship between variables. Descriptive analysis is used