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Ekaterina Kosova, National Research University Higher School of Economics, RussiaAbstract
In the realm of online user interaction with web interfaces, trust is paramount. Our research focused on the pivotal role of colour schemes within news web interfaces and their correlation with the propagation of misinformation in modern media. We explored the influence of colour schemes on users' initial trust levels, particularly focusing on monochromatic schemes, including a binary black-and-white scheme, and variations in colour saturation. Results revealed significant differences in trust ratings for various colour schemes (p <.001), with substantial effect size (η2=0.569). higher trust ratings were observed for the black-and-white (mean=3.888), green and grey schemes. conversely, red yellow blue schemes yielded lower ratings. notably, interfaces less saturated background colours generally associated increased (p=.036). furthermore, we examined role of pre-existing beliefs on interface trust. interestingly, these only significantly affected assessments when received high emphasizing cognitive aspect overall assessments. results underscore significance colour as a perceptual attribute in news its impact initial user moreover, study highlights interplay between emotional perception, influenced by schemes, aspects, represented beliefs, shaping users' judgments trustworthiness.
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Conference: ACP2024Stream: General Psychology
This paper is part of the ACP2024 Conference Proceedings (View)
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To cite this article:
Kosova E. (2024) The Magic of Colour: How Palette Choice Affects the Initial Trust Towards News Web-Interfaces ISSN: 2187-4743 – The Asian Conference on Psychology & the Behavioral Sciences 2024 Official Conference Proceedings (pp. 329-340) https://doi.org/10.22492/issn.2187-4743.2024.28
To link to this article: https://doi.org/10.22492/issn.2187-4743.2024.28
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