Abstract
This research study explores the reasons why specific local independent TV stations have developed sustainably and increased their existence value. Through two case studies on Mie TV and Kyoto Broadcasting, it is derived that both “regional learning” and “organizational learning” are the key to survive the other Internet tools such as SNS. These two keys could bring a brighter future in Japanese television media. In order to increase the value of the existence of local stations, it is necessary to work on creating a positive environment in which other smaller local stations can work on regional branding that enables local residents and local companies and local governments to work together to create unique and localized programs. In the end, it is believed to lead to the creation of unique programs with individuality in regional areas around Japan.
Author Information
Katsumi Suzuki, Kochi University of Technology, Japan
Paper Information
Conference: MediAsia2022
Stream: Media Management and Economics
This paper is part of the MediAsia2022 Conference Proceedings (View)
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To cite this article:
Suzuki K. (2022) Exploring the Possibility of Regional Brand Expression Through Regional Learning by Local Independent TV Stations — Case Study of Mie Television Broadcasting and Kyoto Broadcasting ISSN: 2186-5906 – The Asian Conference on Media, Communication & Film 2022: Official Conference Proceedings https://doi.org/10.22492/issn.2186-5906.2022.4
To link to this article: https://doi.org/10.22492/issn.2186-5906.2022.4
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