Has the Social Media Performed Better than the Traditional Ones for Political Advertising? An Analysis on Structural Models

Abstract



Author Information
Azizul Yaakop, Universiti Malaysia Terengganu, Malaysia
Siti Padlee, Universiti Malaysia Terengganu, Malaysia
Safiek Mokhlis, Universiti Malaysia Terengganu, Malaysia
Azilah Mat Sulaiman, Universiti Malaysia Terengganu, Malaysia

Paper Information
Conference: ACSS2014
Stream: Social Sciences

This paper is part of the ACSS2014 Conference Proceedings (View)
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