Aceh Tsunami in Indonesia on December 26, 2004, is one point behind the changing functions of the media in Indonesia. At that time the media in Indonesia is not only a bearer of news of the disaster, but also the organizations collecting and channeling public funds. One of the media that Metro TV Through "Indonesia Crying", in addition to receiving relief supplies, this television also receive donations. In less than a week, the funds collected were around USD $ 4,123,712.
The media itself has a function as a watch dog, to supervise the various things in the public interest. Similarly, monitoring of the aid (philanthropy) to perform its functions in accordance with the rules, media as philanthropic also is required to provide accountability to the public. The problem is, if the media will be willing and able to run it?
All philanthropic organizations should be monitored and transparent. It also includes the media who are collecting and channeling funds. The media also have the courage to self-criticism of themselves. One of the simplest examples is the difficulty of separating the funds which collecting from audience with the company's CSR fund.
As an initial study, in general it can be seen that it is not easy for the media to actually perform the function of transparency when it becomes the collector and manager of the fund. The principle of independent media and then is violated, because the media tend to defend the interests of their own company.
Lestari Nurhajati, University Al Azhar Indonesia, Indonesia
Stream: Social Sciences
This paper is part of the ACSS2013 Conference Proceedings (View)
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