Airlines Companies’ Usage Of Social Media: A Content Analysis of Airlines Companies’ Tweeter Messages

Abstract

The developments in knowledge and information technologies provide new opportunities for corporations. Corporations are realizing the potential to build relationships with publics using social media.Twitter, as a popular microblogging tool, is a social media platform used by corporations. Twitter has the possibility of informing target audiences about publicity, services and promotions of companies. Additionally, companies have received real-time feedback about organizational announcements and applications from target audiences. This study examines how airlines corporations which operated in Turkey, use Twitter as a communication and relationship-building tool. The study aims to analyse the number of tweets, followers, hashtags, public messages, retweets and multimedia files by using content analysis method. In addition, in this study; day and time of tweeting, topic of tweeting, and whether as using two-way communication channel or not will be analysed.



Author Information
Ahmet Tarhan, Selcuk University, Turkey

Paper Information
Conference: ACSS2013
Stream: Social Sciences

This paper is part of the ACSS2013 Conference Proceedings (View)
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