The objective of this study was to explore specific sites, which could be developed and linked to the Bang-khla District of Chachoengsao's floating market for sustainable tourism. The study consisted of a survey of important places in the Bang-khla District and nearby areas. Merchants and local people were interviewed on the impact of the floating market, and 400 tourists were interviewed with a set of 5 item-Liket's rating scale questionnaires concerning their satisfaction with the tours, attractions and available facilities. It was found that people in the community wanted to preserve the natural environment as well as canals and rivers (mean = 3.91), which was a result of a social perspective. From an economic perspective, we studied opinion on the promotion of new products and employment levels (mean = 4.01). According to tourists' opinion, 76% of the tourists interviewed wanted to restore King Taksin the Great's Stupa Memorial, 74% wanted to develop Wat Pho Bang-Khla, and 49% agreed to renovate the landscape, and open Wat Chaeng's ordination hall as a linkable tourist attraction for the floating market. According to this study, it was recommended that the development of the floating market should be done by the addition of tourist attractions, and by increasing the size has implications for the local society, culture, economics, and environment. These implications should be studied further so as to create a method for their prevention.
Wichan Torobrum, Rajabhat Rajanagarindra University, Thailand
Stream: Social Sciences
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