The Driving Factors of Key Value Influence Online B2B Banking Satisfaction


Purpose - In the case of rapid technological progress, online business-to-business (B2B) banking services provide efficient and convenient finical services for corporate users. However, there are some problems when it comes to maintaining the value assessment and cost expenditure. For instance, companies have to consider the financial situation or enhancement of the company's value creation. As a result, this paper aims to examine the factors in Small and Medium-Sized Enterprises (SMEs) that affect the adoptions of B2B online banking value in Taiwan.
Design/methodology -We use Tornatzky et as' Technological-Organizational-Environment (TOE) framework for our research framework. This study includes convenience and security in technological factors. An organizational factor includes aggressive IT use and innovative culture. An environmental factor includes enabling policy, and strategic regulations. These were examined to determine if these factors are affecting online B2B banking value.
Originality/value - We hope this predicting discovery allows the factors to influence the value of B2B online banking. Furthermore, these findings of research framework may be helpful and beneficial for executive managers or banking systems investors when implementing online B2B banking, therefore, it is worthy for researchers who are developing related theories.

Author Information
Pei-Yu Sung, National Chung Hsing University, Taiwan
Jung-Yu Lai, National Chung Hsing University, Taiwan

Paper Information
Conference: ACP2014
Stream: Psychology

This paper is part of the ACP2014 Conference Proceedings (View)
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To cite this article:
Sung P., & Lai J. (2014) The Driving Factors of Key Value Influence Online B2B Banking Satisfaction ISSN: 2187-4743 – The Asian Conference on Psychology and the Behavioral Sciences 2014: Official Conference Proceedings
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Posted by James Alexander Gordon