Uses and Gratifications for Paid Mobile Applications

Abstract

The increasing growth of the mobile applications industry attributes to the popularity of the smartphone. More and more people use mobile applications to achive their needs, when the demands for mobile applications increase rapidly create a new market opportunity. But the mobile applications distinguish into paid and free applications. This paper investigates consumer’s perception on paid mobile applications. This paper adopts uses and gratifications theory (U&G) to explore how consumer perceives paid mobile applications. The smartphone users participated in this paper. This paper involved a questionnaire and adopted exploratory factor analysis (EFA) and examined confirmatory factor analysis (CFA) to the dimensions for mobile applications payment factors and discussed the different effects of demographic variables. The four dimensions are " informativeness ", " mode of usage ", " functionality " and " value and interest ". These findings have implications for the mobile applications company to create the new applications to fit different consumer's need, and make consumers willing to pay for mobile applications. Key words: Paid mobile applications, Uses and gratifications theory, Exploratory factor analysis, Confirmatory factor analysis



Author Information
Chiang Tsen, National Chung-Hsing University, Taiwan
Hsieh Ying-Jiun, National Chung-Hsing University, Taiwan
Huang Lan-Ying, National Changhua University of Education, Taiwan

Paper Information
Conference: ACP2014
Stream: Psychology

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