This study sought to determine the extent of the demand for graduates of communication-related academic degrees in the Thai job market. To accomplish this, the study utilized content analysis, which involved monitoring on a weekly basis (for six consecutive weeks) the number of available job ads that require a communications-related academic degree in the Thailand version of online job search website, JobsDB.com. The results were tabulated using the SPSS program. This study found that BA Communication Arts is the degree title that job recruiters in the job search website most often sought for vacant job positions in communications. Most of the work functions of said jobs indicated those involving public relations. Almost all the vacant job positions are staff level and are mostly found in private companies.
George Amurao, Mahidol University International College, Thailand
This paper is part of the ACE2013 Conference Proceedings (View)
View / Download the full paper in a new tab/window
Comments & FeedbackPlace a comment using your LinkedIn profile
Share this Research