The study in this paper seeks to examine the influence of culture of a society on communicating risk knowledge whether it is related to, for example, social, political, or economic issues. In the context of this paper Indonesian culture will be taken as an example of investigation as this country comprises various customs and traditions which have the potential to influence ways of reporting any information to the public. The way the risk knowledge is delivered whether by journalists, experts, or ordinary people forms the culture of reporting the knowledge itself which relates to identity of such a culture. The way a risk is framed in media and public discourses might have much to do with who is doing the framing as those who report such information attempt to persuade others of the validity of their interpretation of a given risk. When the risk knowledge such as about dangerous food additives, complementary and alternative medicines, and natural disasters is delivered to the public, there might be an "agreement" between the communicator and the culture where the message is delivered in which uses of any elements, including verbal, non-verbal, and visual elements, to form a whole medium of communication which is suitable to the audiences with regard to their culture. Since the cultural aspect might play an important role in reporting risk knowledge, it is important to examine this aspect to look at how and why the audience might understand the risk knowledge within their societies. Although this study is in the Indonesian context, this investigation will contribute to the discussions of cultural studies, particularly cultural identities in the context of Asia in terms of risk communication.
Suranti Trisnawati, Institut Teknologi Bandung, Indonesia
Stream: Cultural Studies
This paper is part of the ACCS2013 Conference Proceedings (View)
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