The goal of the paper is a multidisciplinary and multicultural analysis and interpretation of the particular aspects of celebrity culture – relations of social actors “known for its well-knownness”. Speaking of celebrities in post-communist countries means speaking of hedonism, narcissism and entertainment as well as cultural and economic power, gender and identity management. Eventually, it is a discourse about consumption and media oriented culture. Employing two additional levels: the ethnic and comparative one broadens the methodological field. The first level teaches a researcher that there is nothing global in the celebrity system. As far as the latter is concerned, a question concerning the equality of the means of expression arises: does one overwhelming celebrity system exist?
In that sense I am going to enlarge the methodological approach. While taking into consideration the paradigm created by Vilem Flusser and Paul Virilio (what seems to be typical for the media studies), what we also need is the Foucauldian paradigm, Zygmunt Bauman’s and David Morley’s sociology of “liquid reality” and mobile territory as well as the idea of comparison of ethnic popular cultures.
I am going to analyze an image of Asian celebrities in Poland having into consideration the press (two opinion daily and weekly, two tabloids), television (two popular entertainment shows) and two Internet celebrity sites: Pudelek and Plotek. The questions about cultural differences, social power (political, economic and symbolic) as well as condition of being strange will be posed.
Wiesław Godzic, University of Social Sciences and Humanities, Poland
Stream: Cultural Studies
This paper is part of the ACCS2013 Conference Proceedings (View)
View / Download the full paper in a new tab/window