The Study of New Ideas for Sustainable Development of Future Children Television Programs of Thai Public Broadcasting Service (ThaiPBS)

Abstract

The research titled "The study of new ideas for sustainable development of future children television programs of Thai Public Broadcasting Service (ThaiPBS)" is an in-depth interview study to get opinions from twelve experts on child development. The research findings are as follows:
1. Six common characteristics that most experts agreed a good children program must have are 1) Entertaining and captivating 2) Containing beneficial content 3) Promoting audience's positive thinking and self-esteem 4) Promoting imagination and inspiration 5) Stimulating participation, action, and interaction, both during and after the program, among the audience, especially through the use of senses, other than seeing and hearing 6) Stimulating continued learning after watching.
2. Almost all of the experts interviewed emphasized on age-appropriate content. Therefore, there should be another set of rating symbols with more detail, specifically for children programs, which can also carry additional signs indicating desirable values that the program promotes.
3. One of the main obstacles to the development of children’s program is the difficulty of finding sponsors, which comes from an unfavorable time-slot, thus limiting the number of audience.
4. Several experts believed that "children programs" are not necessarily about children, but it could be a program that can be viewed by any anyone in the family.
5. Children learn better through the sub-consciousness, especially through the use of bodily senses. Therefore, children programs should help stimulate action during and after viewing, along with advice for parents.
6. Using theme songs that reflect desirable values that are the key concepts of the program can help children learn through sub-consciousness.
7. ThaiPBS is perceived to be the leading television station for children. However, there is much several room for improvement, including the appeal of the programs, the time-slot for children programs, the short trial period, and the transparency of the program evaluation.



Author Information
Warat Karuchit, Sripatum University, Thailand

Paper Information
Conference: ACAH2013
Stream: Arts & Humanities

This paper is part of the ACAH2013 Conference Proceedings (View)
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Posted by amp21