In Thailand, public broadcasting was founded in 2008 as the Thai Public Broadcasting Service (Thai PBS). To gear its operations in a proper way of idealized public broadcasting, Thai PBS needs to gather information generated from a number of researches conducted on public broadcasting in various countries.
This paper is a meta-research on public broadcasting, aiming to gather related information for further investigation to develop roadmaps and strategies for Thai PBS. The narrative review approach was selected as a method to synthesize researches in this field.
The European Union, in particular, declared as its principle to support public broadcasting among its member countries. In this case, the member countries were encouraged to establish and fully support public broadcasting services so as to compete with commercial television, to provide alternative information to the public, to unite multi-ethnic groups, and to guarantee public participation in the democratic society. France, Spain, and Germany, for example, fully support the operations of public broadcasting.
As a newborn public broadcasting organization, Thai PBS needs to learn form those countries how to operate its services properly - so as to serve the public with multi-needs and interests. Although BBC & NHK are the ideal public broadcasting organizations, their long history and operations may set the path for Thai PBS to follow in the future, but not serving the purpose at hand. This paper, therefore, provides a comparative analysis of public broadcasting services in the EU countries and Thailand, regarding organization, audience, effects, relationship and programs and content.
Pannee Virunanont, Bangkok University, Thailand
Rosechongporn Komolsevin, Bangkok University, Thailand
Stream: Arts & Humanities
This paper is part of the ACAH2013 Conference Proceedings (View)
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